The Malaysian Islamic Development Department (MATRADE Jeddah) recently organized the participation of 33 Malaysian exhibitors in the Saudi Food Show 2024, an international exhibition dedicated to F&B products held last month in Riyadh.
Regarded as the largest F&B sourcing event in the region, the Saudi Food Show featured more than 1,000 exhibitors from 97 countries. Among them were Malaysian exhibitors, including mid-tier companies and small-medium enterprises, promoting a diverse range of products such as ready-to-eat meals, plant-based foods, health beverages, premium confectioneries, food ingredients, and flavorings. The Malaysian pavilions, represented by Malaysia’s Ministry of Agriculture and Food Security, Halal Development Corporation, and the Malaysia International Halal Showcase, played a significant role in showcasing the country’s capabilities and offerings. Read more: Malaysian F&B Products Stand Out at Saudi Food Show - The Halal Times