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The halal economy in 2027: five shifts in consumer behavior

The halal economy in 2027: five shifts in consumer behavior

The halal economy is entering a new phase, driven by significant changes in consumer behavior. By 2027, halal will no longer function merely as a compliance label but as a broader lens of trust, transparency, and proof across entire value chains.

Today’s halal consumer — more informed, digital, and demanding — is no longer satisfied with simple certification claims. Instead, they seek verifiable evidence: traceability, audit integrity, ethical sourcing, documented processes, and governance standards that can withstand scrutiny.

What began as a food-centered market has expanded into logistics, cosmetics, tourism, pharmaceuticals, and services. In this evolving landscape, companies that fail to prioritize transparency and credibility risk losing relevance, regardless of their scale or legacy.

This shift is not a passing trend but a structural transformation that positions halal as a strategic value proposition for consumers, businesses, and policymakers worldwide.

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