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Inside the USD 24.3 billion halal cosmetics market: trends, technologies and investment

Inside the USD 24.3 billion halal cosmetics market: trends, technologies and investment

The global halal cosmetics market is experiencing steady growth and increasing relevance within the beauty and personal care industry. Valued at USD 24.3 billion in 2024, the market is projected to reach USD 38.5 billion by 2031, with an estimated compound annual growth rate of 6.3%, according to QY Research.

Halal cosmetics are defined as beauty and personal care products that comply with Islamic law, including the absence of alcohol, exclusion of non-halal animal-derived ingredients, cruelty-free practices, and strict contamination control throughout the manufacturing process.

Key growth drivers include the expanding global Muslim population, rising demand for ethical, natural, and clean-label products, and the strong influence of younger consumers, particularly Millennials and Gen Z. The increasing role of influencer marketing and the accessibility of e-commerce platforms have further accelerated market penetration.

The sector covers a wide range of product categories, including makeup, skincare, haircare, personal care, and fragrances. The presence of well-established halal certification bodies such as Malaysia’s JAKIM, Indonesia’s MUI/LPPOM, and Singapore’s MUIS plays a crucial role in reinforcing consumer trust and supporting the global expansion of halal cosmetics.

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