The sector gains international visibility by combining identity, style and new business opportunities
Modest fashion is moving beyond a segment traditionally associated exclusively with Muslim consumers and gaining space in a broader global market.
This trend was highlighted during MIHAS Modest Fashion Week, held as part of the 22nd Malaysia International Halal Showcase, MIHAS 2026, in Kuala Lumpur. Designers and industry representatives discussed the sector's growth and its connection with increasingly diverse consumer profiles.
The concept combines greater coverage, comfort, identity and contemporary design, expanding its appeal beyond Muslim audiences.
The growth of modest fashion also reinforces the connection between fashion, international trade and the wider Halal economy, particularly across Asia, the Gulf, Europe and North America.
The discussions at MIHAS point to a sector increasingly focused on distribution, branding, commercial partnerships and international expansion.
Read the full article at The Halal Times.
Text adapted by the SIILHalal Communication Office.
Source: The Halal Times.