The pilgrimage brings together consumers from different countries and increases demand for food and other products that comply with Islamic principles
Hajj represents one of the periods with the highest concentration of Muslim consumers in a single destination.
The movement of pilgrims to Makkah also increases demand for food, in-flight meals, convenience options and other products that meet Halal requirements.
This environment creates opportunities for manufacturers, brands, airlines, food service operators and companies across the supply chain.
Halal certification becomes particularly relevant in this context by supporting product identification and strengthening consumer confidence.
The movement highlights how major religious events can also influence the Halal economy and create opportunities for businesses prepared to serve this market.
Read the full article at The Halal Times.
Text adapted by the SIILHalal Communication Office.
Source: The Halal Times.